Article Writing

Some claim that beginning an article by selecting the title first is best.  The title should grab your potential reader and customer. Advocates of starting an article by thinking of a title first, argue that unless you have a good title in mind, the body of the text will not flow naturally.

They believe that your focus will ramble and so will the body of the article. They argue that your content will skip from topic to topic without a logical flow. Consequently, your readers will loose interest and leave.

The title must be SEO sensitive and therefore keywords and keyword phrases are the first thing one should focus on.  Search for keywords and phrases that a customer will likely type in a search. Only after you have found good keywords, do you formulate the title. After that you can create the content and populate the content with keywords and phrases.

Others suggest that you create content first. They argue that you can be walking down a park lane and see a worm.  Out of the blue or maybe out of the dirt, you get this crazy idea about the possibility of selling something to do with worm farming.

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Ideas come from everywhere and anywhere. If you carry a notebook, you jot down some ideas. If you don’t carry a notebook, you promise yourself that you will remember the great ideas that came to you.

You rush to your computer and the words come pouring out. Now you have several hundred words of wonderful sales worthy content. You find key words and a product that fits your content.

Still, you have no title. After you have the content and said all that you have to say, you select the title again based on keywords or long tailed keywords.

Which method is better? Does it matter?  No.  So long as you ultimately submit an article with good content and SEO optimized, you have done the work.

I prefer to concentrate on the content first, and then I select an appropriate keyword title. My logic is that I choose a topic I want to promote, do the research (dig in the dirt, so to speak) and while fresh in my brain, I write the content.

I then do keyword research and modify my content to accommodate the keywords. Only then do I give my article a title. Others do it differently.

No one way is the right way. What matters is that you complete the task of article writing. Whatever way works for you.

Just do it!

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