The owner of the site, Article Productions, has issued a challenge (Laurence’ Challenge – It’s A Blank Slate) to one of our members, a copywriter. It’s a contest of sorts.

Visit the site. Browse around the Article Production’s forum. It’s free. I think you will find it informative and interesting.

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Non-Exclusive Rights

The most common are the non-exclusive rights. These articles are sold in packages and you can do whatever you want with them. You can resell them. You can publish them “as is” or you can rewrite them and add your own voice to the content.

If you decide to use them “as is” and publish them, you run the risk of almost certain duplicate content labeling by search engines. That is not the best use for PLR articles. Most PLR packages contain a wide variety of niches. The articles vary in length. They can be anywhere from 300 to 600 words long. Some packages include a list of keywords.

Packages can be sold individually as a one-time purchase or you can buy into a monthly membership. Individual packages sell for as little as $5 and up. Monthly memberships run under $50 per month and on up.

There is an old saying I know that you are familiar with, “You get what you pay for.” That is most certainly true of the PLR market. Much of it is garbage. Unfortunately, you don’t know it until after you buy the package and review the contents. So, be very careful who you buy from and check around the internet forums for any comments or references before you buy.

Please remember that many of these packages are sold. They are all floating around the internet.

Exclusive Rights

Exclusive rights are those rights that give you ownership of the contents. That includes the claim of authorship and the copyright to the material.

PLR packages with exclusive rights are rare. Maybe even non-existent. If you search the web for ‘exclusive rights PLR’ you get a myriad of hits. If you look closely, you will find that they are not truly exclusive. Most give you the right to claim authorship but hold back the copyright. Without the copyright, you do not have ownership. Depending on the conditions of PLR package you can resell it, give it away, or put your name on it. They are no different than the non-exclusive PLR packages mentioned before.

So, what are exclusive right PLRs? If you hire a writer to write articles for you, upon acceptance and payment, you own the article. You have the copyright. You paid for it. It is yours. There are reputable companies that provide this service. Elance is the most popular. You have to scour through the internet and search since there are many to choose from.

Using PLRs

On occasion I use PLRs. I always rewrite them. I use them when I know very little about the subject I am writing about. It educates me and gives me ideas on what to write. I use them if I have writer’s block. They jump start my creative juices and I am off again.

I use them for fillers on my blog, but I always rewrite them. You can use them to create a PDF file for an eBook. You can use them to make comments on blogs and forums.  PLRs have their place and should not be discounted. Just remember, it is not original content and act accordingly.

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The following topics may be self evident but often they are overlooked by both newbies and experts.  Reminding yourself of their importance can only feed your success.  Here are five things that cost you nothing but your concentration. 

 1. Desire

Robert Collier, best selling author of Secret Of The Ages, said, “The first principle of success is desire — knowing what you want. Desire is the planting of your seed.”  It is the fire that ignites determination and commitment.

What do you desire?  Is it to make more money, to share your product’s benefits, to write articles about your product or service?  Desire is not forced.  It comes naturally from somewhere within you.  Desire is the great motivator.  Without desire it’s near impossible to implement the following keys.  Desire is the primary key.

 2. Focus

Create a picture that best represents your goal.  Keep that image foremost in your thoughts throughout the day.  Focus is the taming of desire.  It is simply the ability to maintain your concentration on an objective, a goal.  Focus is a state of  directed intent.  The desire to achieve an objective feeds focus.  You create focus by staying present with your objective.  It takes a conscious effort to keep your goal forefront in your thoughts.  Stay present with your goal.  It will open doors. 

 3. Knowledge

Use the product or service yourself.  Experience your product.  Read the advertising letter on the website.  Learn about the product you want to promote.  You can’t promote what you don’t believe in.  Teachers, lawyers, engineers, craftsmen, all have prerequisites.  So too with Internet marketing, you must educate yourself before you can be successful.  You don’t just jump in unprepared. 

In addition to your product information learn about marketing techniques and strategies.  Learn writing skills.  Training is available at all levels on and off the Internet.  Dare to become the success you were meant to be.  Arm yourself with knowledge and passion.

 4.  Passion

Without passion for the company, the products, or the services you wish to promote, you won’t do the work required to promote your product.  You develop passion by believing that what you have to offer is worthwhile.  You create passion by wanting to share your interest, your discovery, with others.

Your product must be beneficial to your customers and to you.  It will improve their health, increase their wealth, entertain them, or whatever it is that your product is designed to do and, of course, it will give you monetary rewards.  Passion is essential.

 5. Action

Finally, action.  Without action there no results.  You must take that first step.  Whether you are an advanced marketer or a beginner, enroll in training courses, tutorials, coaching classes.  New ideas and approaches to Internet marketing are formulated everyday.  Write a short article about your product or subject of interest.  Buy business cards and pass them out.  Join forums; visit blogs.  “Just do it!”

 There are certainly many other things to consider in affiliate internet marketing like having a good website, good marketing, widespread advertising, company support, effective keywords, to name some of the most important.

Sidestep desire, focus, knowledge, passion, and action and you reduce your chances for success dramatically.  They are the “why”  that inspire and the “how” that motivate some to make more in one month than others will make in a year.

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