It seems like everyone and his uncle tells you to write quality content. Content is king. But, few bother to define it. Just what is quality content? If you do a Google search for it without the quotes, you get over 200,000,000 results. Do you think there may be a few different definitions in that search?

Let’s restrict our Google search ‘the same phrase + writing’. That limits the results to a little over 33,000,000. That is much better, but still a number that will give you a mind-boggling list of definitions. Since we are article marketers, we will restrict our search even further to ‘quality content writing + for article marketers’ now we get a mere 1,450,000 results. We are definitely getting somewhere.

Bear with me. I will make one last stab at this search. Searching for “quality content writing for article marketers + definition’, we get a measly 107,000 returns. Do you think there might still be a vast assortment of definitions in that search? You bet!

Reading over some of those definitions everybody has an opinion. I’m sure you have an opinion for the definition. You have an opinion because you have published articles and they are examples of what you think the definition should be.

That is the point. Definitions for ‘quality content for article marketers’ are subjective and relative to the conditions in which you apply them. Does that make sense? You define it by the content you write, the audience you want to attract, or the publisher who may or may not define it for you.

Are there standards? Yes, there are. We will assume that grammar is not an issue, that your articles are grammatically correct. Here are some questions you should ask yourself, as an article marketer, when attempting to write good quality content.

• Does your article contain good information that is relative to the audience you are addressing? You should know who your audience is.
• Have you researched the subject or topic of your article to the degree that the information is current and accurate? Are you writing from experience? If you are, you must still check for timeliness and accuracy.
• Are you addressing the issue raised by your title? The reader is expecting to read about the problem, the tips, or the solutions raised in the title. Do not mislead your reader.
• Finally, as an article marketer, what is your goal in writing this article? I am sure you will agree that ultimately you want the reader to buy your product. You must learn the skill of using words that motivate. Use words that motivate your reader to action imbedding them in the content without detracting from the quality.

As you know, there are many opinions as to what quality content is. Yet, you can read an article and very often agree whether the content is worthwhile.

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